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The world as we know today is a connected place and can be accessed corner to corner at the click of a button. Digitalization has made boundaries cease to exist and the approach is now very consumer driven. So in order to convenience the consumer, a business has to be present on digital space where the consumers are present. One of the most popular forms of digital media is social networking sites. SMO is the art making businesses visible online prominently by exploiting the channel of social networking sites such as Facebook, Twitter & Instagram. SMO stands for Social Media Optimisation. These social media digital platforms enjoy heavy footfall from all demographics across the globe. So SMO involves the branding exercises required for making its visibility maximum on the Social media sites.